On 30 September 2024, some fifty SME entrepreneurs attended the third edition of the Level Up Your Business workshop organised by the Cameroon National Shippers' Council (CNSC) in Douala. The workshop themed "Evaluating your company's potential for effective exports" was held in the training hall at the CNSC head office building.

The workshop featured a presentation from Mrs. Armelle Makasso Belibi, Service Head for Export Assistance at the CNSC, who anchored her presentation on the question ‘Are you ready to export?’ to highlight key factors to be considered when venturing into international markets. A second presentation delivered by Miss Natacha Noungoua, an executive officer at CNSC's Shippers Assistance Department, focused on identifying a company's strengths and overcoming its weaknesses.

This Level Up Your Business workshop was coordinated by CNSC's Sub-Director for Shippers Assistance, Mrs. Oumoul Abdoulaye, and enabled these entrepreneurs to better assess their potential and identify export opportunities.

The third edition of CNSC's Level Up Your Business workshop was attended by entrepreneurs from a variety of sectors, including the agri-food, textile, and cosmetics industries. A fourth edition is planned for November 2024.