Some fifty promoters of Small and Medium-sized Enterprises (SMEs) attended the Level Up Your Business workshop organised by the Cameroon National Shippers' Council (CNSC) on 7 May 2025 in Douala. The workshop themed “Packaging, a competitive and performance factor for SMEs” sought to boost the competitiveness of made-in-Cameroon products, both at home and abroad.
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Concepts such as product branding, competitive advantage, customer loyalty and attraction were presented by Miss Laeticia Minsinze, Service Head for Export Assistance at the CNSC.
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Also, a number of companies specialised in the design and production of packaging were invited to showcase their expertise. These included MecaSpace Camer SARL and FUN MEDIA, which presented a range of market-available solutions for the packaging of food and cosmetic products.
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By way of illustration, Pauline Buimla and Therese Mbole from Buimla Drinks SARL and Nature et Vie SARL, respectively, shared their experiences with participants to help them better understand everyday challenges.
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This edition of the CNSC monthly workshop was coordinated by Mr. Merveille Tonye, CNSC Sub-Director for Training and International Cooperation.
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