Some fifty promoters of Small and Medium-sized Enterprises (SMEs) attended the Level Up Your Business workshop organised by the Cameroon National Shippers' Council (CNSC) on 7 May 2025 in Douala. The workshop themed “Packaging, a competitive and performance factor for SMEs” sought to boost the competitiveness of made-in-Cameroon products, both at home and abroad.

 

Concepts such as product branding, competitive advantage, customer loyalty and attraction were presented by Miss Laeticia Minsinze, Service Head for Export Assistance at the CNSC.

 

Also, a number of companies specialised in the design and production of packaging were invited to showcase their expertise. These included MecaSpace Camer SARL and FUN MEDIA, which presented a range of market-available solutions for the packaging of food and cosmetic products.

 

By way of illustration, Pauline Buimla and Therese Mbole from Buimla Drinks SARL and Nature et Vie SARL, respectively, shared their experiences with participants to help them better understand everyday challenges.

 

This edition of the CNSC monthly workshop was coordinated by Mr. Merveille Tonye, CNSC Sub-Director for Training and International Cooperation.